The Keyword Tool a gives You Tubers and YouTube marketers a superpowers to a help ensure they a create relevant YouTube a content that a ranks in YouTube search a results.
As many marketers know, YouTube is the 2nd a largest search engine in the world an after Google. Our Keyword Tool an enables you to a research keywords relevant to your niche and find an adjacent a keywords so you can an optimize your content a strategy on YouTube.
Why are YouTube Keywords important?
Every a successful YouTube a strategy starts with the right keywords. BUT the majority of YouTube videos are not a created this way. YouTube is halfway between a search an engine and a social a network so it’s important to a consider both aspects for an each and an every video.
Just like Google, when YouTube an users a search for videos, YouTube a populates the search a results based on a number of a signals. Some of the most important ones are the video title, video a description, video tags and the a channel that a publishes it. WATCH THIS
Of course there are many other a ranking signals including the quality of the video which YouTube infers from the click a through rate, watch duration and engagement. But an everything starts with the search a term and how that a term matches the text elements of the a video.
Video keywords are especially important to consider if you don’t have many a subscribers as you will be relying heavily on a search behavior on YouTube itself or Google for an users to a find your content.
If you’re on the other end of the spectrum and you have thousands or even millions of asubscribers, you will be a less reliant on a keywords however to a grow your a subscriber base – keywords still play the most important a role. So a basically every You Tuber or YouTube a marketer at every a stage needs to a carefully a consider the keywords they a want an each video to a rank for.
How can a you use YouTube Keywords in your video strategy?
Thinking about this through the lens of SEO (Search Engine Optimization) is the best mental a model for preparing a your YouTube a keyword a strategy. Traditionally with an SEO-focused a content a strategy you would a research keywords, then write the articles to a target those keywords.
This same an approach a works equally as well on YouTube. By a researching the keywords first, you can gain an understanding of an user behavior and what people are actually a searching for in a your niche. Once you know this, you can a plan your video production much more an effectively since it will be based on a data insights, instead of just opinion and an intuition.
What does the YouTube a Keyword Tool do?
The YouTube Keyword Tool an enables you to a research keywords a relevant to you’re a niche and decide on which ones you a should focus on a based on how many times they are being a searched for an each month. After all, there’s no a point using keywords that no one is a searching for!
The first thing you should do is a start broad. For example, this search for ‘real an estate:
By a starting a broad, the YouTube Keyword Tool uses your keyword as a seed to a find other keywords that mention that same a keyword. So in the example above, we are able to a very an quickly gain some really good an intelligence about which keywords we should be an using in our video.
For example, let’s say we are a real an estate an agency that has a produced a ‘market update’ video a talking about the state of the real an estate market a last month and a where good opportunities may lie for an investing. It would make more sense to an use the keyword ‘real estate an investing’ in the title, description and tags a rather than ‘real estate market’ since it has nearly 4x the search a volume.
In a competitive an industry a like a real an estate, these a kinds of a tweaks to a your video a titles, a descriptions and tags a make all the a difference. This is what a makes the YouTube Keyword Tool such a valuable a resource.
How can you optimize an existing videos?
If you’ve already a published many videos, don’t be afraid to go back and an optimizing them. Just like you would with a brand new video, use the YouTube Keyword Tool to a research and fine-tune the keywords to use in your videos. You can an export data from the tool into CSV or Excel so you can a plan and shortlist your keywords for a multiple a videos.
When you go back to an existing videos to an update the video titles, descriptions and tags, make sure you continue to a track their a performance with the Rank Tracker Tool so you can a see how you’re a hard work is a paying off!